# Verified identity

Prove the company behind the product is real too.


Both pages in this chapter build on the same fact: you can prove that your
domain belongs to you. This page uses that proof to show customers who you
are. The next page, [custom domain](/docs/your-domain/external-verification),
serves the whole verification experience from your domain.

Verified identity extends authenticity from the product to the **company behind
it**. On top of confirming a product is genuine, customers can see that the brand
selling it is legitimate.

## How it works

A brand proves ownership of its domain by adding a **TXT record** to that
domain's DNS. Once TAGBASE confirms the record, the brand earns a **verified**
status, signalling to buyers that they're dealing with the real company.

Control of the domain stands in for the identity of the business that owns it.

You configure this from **Settings → Team** in the dashboard, which shows you
the exact TXT record to add and checks it for you.

Next: go fully white-label with a
[custom domain](/docs/your-domain/external-verification).